Job Description
Company Summary
ASPIRA, Fine Wine & Craft Spirits, is a collection of the most acclaimed wine and spirit brands within the Constellation Brands portfolio. ASPIRA is driven by talented winemakers, distillers, storytellers, and purveyors who are relentlessly focused on creating exceptional luxury experiences.
The ASPIRA Fine Wines & Craft Spirits portfolio includes Robert Mondavi® Winery, The Prisoner Wine Company, Schrader® Cellars, To Kalon Vineyard® Company, Booker Vineyard and My Favorite Neighbor, Mount Veeder Winery, Lingua Franca Winery, High West Distillery®, Casa Noble® Tequila, Nelson’s Green Brier Distillery, Copper & Kings Distillery, Austin Cocktails, and others.
These award-winning brands, and the passionate and talented people behind, them create the world’s best wines and spirits at the nexus of art and science where creativity and dedication meet unparalleled vineyards, grain sources, and state-of-the-art facilities around the world, from Napa Valley to Tuscany, Nashville to Tequila, Mexico. With respect for the icons who started it all, stewardship of the land and the boldness to do things differently, ASPIRA delivers unrivaled brands and experiences.
Position Summary
The Booker Vineyard Tasting Room Assistant Manager reports into the Hospitality and Events Manager and is responsible for working with their team to deliver an exceptional visitor experience, world- class hospitality, and superlative wine education to all guests that visit our estate. This role oversees administrative and operational duties related to the visitor center, including but not limited to, personnel management, outreach and event sales, retail sales support, shipping and fulfillment support, customer service, inventory management and supporting the Booker and My Favorite Neighbor Hospitality Management team and DTC team in daily operations.
Responsibilities
- Drive energy, vibe, brand image, and culture that is aligned with the Booker Brand.
- Maintain the high standards of “pride in appearance” across all team members on every shift.
- Remain familiar with sales trend and drive sales and visitation in the Tasting Lounge through execution of sales programming, local outreach and collaboration, and SOPs.
- Assist in selling and coordinating events and executing with the support of the events management team, ensuring that communication of all upcoming events and initiatives reaches every member of the tasting room team.
- Manage a team of up to forty direct reports and provide direction to additional staff as needed.
- Manage and develop relationships with outside businesses to drive Tasting Lounge traffic through ongoing outreach efforts.
- Assist with staff scheduling, ensuring all employees adhere to California legal meal and rest period guidelines.
- Remain familiar with trending KPIs and ensure that spend is managed in accordance with budget.
- Help Identify and set Tasting Lounge sales and visitation strategies and goals, execute, manage, and monitor all initiatives to drive daily & monthly sales goals by promoting wine, event, and merchandise sales.
- Participate in interviewing, hiring, and training Tasting Lounge Staff.
- Provide strong leadership by supporting and coaching staff as well as monitoring employee performance; regularly communicate with staff to achieve mutual understanding and desired results.
- Prepare and deliver annual performance appraisals for all direct reports; facilitate regular employee development discussions.
- Assist in planning, preparation, and execution of onsite events as needed including Club, Trade, Consumer, and Tasting Lounge events.
- Support member retention efforts by providing exemplary customer service and a superlative onsite experience to existing wine club members.
- Maintain accurate and up to date selling tools and collateral (Event menus, tasting flights, price lists, signage, club sign up forms etc.) throughout all selling venues to drive Tasting Lounge KPI’s and ensure positive consumer experiences.
- Resolve consumer and staff issues through strategies that promote positive results.
- Understand and comply with all federal and state laws regarding the operation of a winery retail tasting room.
- Adhere to all ABC requirements including but not limited to avoiding overserving any guest(s), avoiding serving any underage guest(s), and maintaining a current ABC/RBS certificate.
- Understand and comply with all Constellation Brands compliance policies and regulations.
- Regularly monitor inventory levels (wine and non-wine) as well as wine movements to accurately track inventory and reduce monthly count variances.
Minimum Qualifications
- 2 years’ supervisory experience in a hospitality environment.
- 2 years’ Direct to consumer, Retail, or Hospitality experience. Tasting Room management experience preferred.
- 2 years of college preferred with an emphasis on communications, hospitality, business, and or wine and viticulture.
- Effective people management skills with proven ability to motivate, lead by example, and manage up to 40 direct reports and additional temporary staff as needed
- Demonstrated leadership, organizational and interpersonal skills with an emphasis on planning, managing vendors and vendor relations, communication, customer service, and decision making.
- Ability to develop and sustain professional relationships with key business partners such as Finance and Human Resources.
- Ability to multi-task and approach difficult tasks with a positive “can do” attitude.
- Ability to manage projects to completion and analyze results against project goals and objectives.
- Requires strong PC skills (Word, Excel, PowerPoint, and Microsoft Outlook), familiarity with and ability to navigate in both Internet and Intranet environments and experience with winery POS inventory, reporting, and sales systems.
- Proactive, results oriented, and deadline driven
- Able to embrace change in a positive manner and use innovative ideas to resolve issues
- Excellent customer service, verbal, and written communication skills
- Foreign language skills are a plus
Preferred Qualifications
- Previous local wine Industry Experience and connections/relationships is a plus.
- BA degree with emphasis in Business Administration, Marketing, related field, or equivalent experience preferred.
- Knowledge of and passion for wine and food
- Strong understanding of wine club and Direct to Consumer sales strategies.
Physical Requirements/Work Environment
- Must be able to work extended hours including evenings, weekends, and holidays.
- Must be able sit and/or stand for long periods of time, and work on a computer for extended periods.
- Must be able to work both inside and outside in varied weather conditions.
- Ability to lift 55 lbs (a case of wine) regularly.
- Must have a valid driver’s license.
- May be required to travel.
- Must be at least 21 years of age.
ASPIRA, Fine Wines & Craft Spirits is a division of Constellation Brands. Constellation Brands is a producer, creator and marketer of beer, wine & spirits brands that people love. Constellation Brands is the fastest-growing large CPG company in the U.S at retail with operations in the U.S., Mexico, New Zealand and Italy.
Location
Paso Robles, California
Additional Locations
Job Type
Full time
Job Area
Hospitality & Retail
The salary range for this role is:
$66,500.00 - $97,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Not sure you meet all qualifications? Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply.